Creativity Tell All // Ashley Noack, Coastyle Events

We love working with amazing vendors. So naturally, we love the ladies at Coastyle Events and their magical weddings. Ashley Noack, the self proclaimed Diva of Details, loves running weddings and also just running as part of her happy and balanced lifestyle.  

How do you continually stay inspired and creative?  
We get the majority of our inspiration from our clients and their style, personality and unique love stories.  We don't like to do the same design twice, so we try and get fresh ideas from places other than just Pinterest and wedding blogs.  Restaurants, stores, home design magazines and travel all inspire and spark creativity that we can translate into something beautiful and special for our couples.

Is there anything special or unique about your morning routine?
I go on a run every morning to clear my head.  It really is my meditative time and gets me centered for the day.

If someone wanted to break into your industry, what advice would you give them?
Find your own unique niche and don't try to do what others are doing.  If you stay true to yourself, you will attract like-minded couples.  When you work with people you truly love, it makes you better at your job and more successful.

Did you always know this career path was ‘the one’?
I always knew I was meant to be an event planner.  When you are doing what you really love and are naturally good at it, everything just feels right.  When I planned my first wedding I knew I had found my passion and calling. 

What season inspires you most?
Fall. This is often when wedding season is coming to an end, and I get to spend more time with family and friends.  I often take a trip this time of year with my husband.

Do you have any funny short stories or embarrassing moments from when you first got started? We did a wedding at the Flower Fields in Carlsbad while it was still open to the public. Tourists began to gather on the hill right behind the bride and groom's ceremony arch so they were in all the pictures and distracting the guests.  I literally went way off to the side where I thought no guests would see me, hiked up the steep hill and hopped the picket fence in my dress and heels to tell the tourists to move out of the way.  Afterwards, the bride's parents came up to me and said they saw me and couldn't believe I did that but were so grateful that I had!

What is the best advice you have been given?
Come from a place of gratitude for everything in your life and it will bring you more blessings.

What is your dream project?
I would love to plan a destination wedding in another country.

If there was a song that played every time you worked on your craft, what would it be?
"I Choose You" by Sarah Bareilles makes our heart so happy.  Jill and I play this in the office all the time. We are obviously sappy romantics. ;)

Is there anything in particular you are obsessed with these days? 
Game of Thrones and Mexican food.  I am also a huge movie buff and LOVE going to the movies, especially the luxury theatre!

What would you do if you had $40,900 for a vacation?
I would spend several months traveling throughout my favorite cities in Europe. 

Thank you, Ashley, for giving us a spoonful of insight into your bright world. 

Suzanne, Mike and the Wanderers

Inside Out :: Saturday

Dear Wanderers,

Words often fail me, while pictures are my comfort zone. They speak a thousand words, flow straight from my heart, and are always right.

Saturday I will be heard loud and clear without speaking much at all. Saturday will be the best day of the week. Not just because of the beautiful flowers, the perfect venue or the timeless hair and makeup. It’s the best day because of my amazing bride and groom. They will open up their world to me and let me step inside. I will get to share these emotional, epic moments with them and use my craft to shelter their memories. I will hold up a mirror to their lives and say “I think you guys are wonderful”. On top of that, I get to meet and capture the family and friends who have facilitated the growth of their unique souls. The love between these two families is beautiful.

Thank you for sharing your Saturday with me.



I got back a few days ago from a 10 day trip to the midwest for family time, weddings and more family time. I'm so tired but so happy. It was amazing to spend time on a lake, laughing, playing and taking in the smells and sights of a new place.Loving: Gaidin's baptism at our great great grandparents church in Wisconsin. I am so lucky to be his Godmother.

Reading: A Field Guide for Getting Lost by Rebecca Solnit.

Drinking: Local central Wisconsin beer with friends and family. Spotted Cow by New Glarus Brewing Co. and a few new IPA's.

Photographing: Our family gatherings on the lake and some wild night slow motion photography. Also, Maggie and David's destination wedding in Somis, CA - a midsummer nights inspired botanical garden. These two light up the room. I love their spirit and kind hearts. Their joy is infectious. It was a double wedding weekend with Mike photographing Lauren and Daniel at a gorgeous estate wedding with the unique touch of growlers as centerpieces!

xoxo Suzanne

The $40,900 Question: Jesenia and Caroline of Ooh La Love Events

Jesenia and Caroline are the sweet girls behind Ooh La Love Events. Their close attention to detail and genuine love for weddings shows just how much they care about what they do. Read on to find out what inspires these girls and what they would do with $40,900.1. A piece of advice for brides to be? Don't try to plan your whole wedding in one day. Decide what is most important to you, and make that a priority. Surround yourself with wedding professionals who you trust, and who understand your style and vision, so that you can let go of everything and enjoy your wedding.

2. Something brides don't often think about when planning a wedding but should? As a bride, you put so much time and energy into the preparation for your big day and making sure every detail is perfectly planned, but it's also important to remember your guests. People travel across the country, and sometimes even across the world to see you say 'I Do', so it's always nice to keep their comfort in mind. Greeting out of town guests with welcome bags or small touches like providing throw blankets on a cold night, or flip-flops for ladies who just can't take those heels any longer are all great ways to make your guests feel comfortable and enjoy themselves.

3. What makes Ooh La Love Events so wonderful? Being partners, we bring different strengths and styles to the table, and we have so much fun working together. While Jesenia is super organized and drawn towards more classic and on trend designs, Caroline is a bit more creative and drawn toward bohemian styles. By working together, we are able to come up with both designs and solutions that one of us alone might not have thought of. We fully embrace the motto that two heads are better than one!

4. Is there a particular wedding tradition that you love seeing? As a rule of thumb, if your dad is crying, chances are we are crying, too. We just can't help it!

5. Color pallets that you are loving? Neutrals with a twist. Blush, ivory, and taupe, with a pop of something unexpected like emerald is always fun.

6. Three things that inspire you? It's hard to narrow it down to three! Fashion and nature are daily sources of inspiration for us, and we are always inspired by our brides (and sometimes grooms, too!). 7. What do you do to recharge? We are always trying to plan our next girl's trip! Getting time away together to brainstorm and have some girl time really helps us recharge. If we can't carve out a couple of days to get out of town, then a hard workout followed by a bottle of wine is a great substitute. 8. A tip for somebody wanting to go into the event planning industry? Find a planner who you admire and work for them, even if you have to intern without getting paid, to gain experience. This is a great way to get to know the ins and outs of the industry, build a solid foundation of knowledge, and really figure out if this is your passion.

9. If you had $40,900 to spend on one trip, where would you go and what would you do? We would do a couples trip to the Maldives! It's rare that we get to have downtime together with our husbands, so a couples trip with beautiful beaches, relaxation, and a little adventure sounds perfect. Shewanders Photography, Shewanders, Wedding Photography, San Diego, San Diego wedding photography, Malibu, weddings, Ooh La Love Events

The $40,900 Question: Denise Jermyn-Continental Catering

We are pretty excited to have landed an interview with Denise Jermyn, the president of Continental Catering. We always have a good time working with Continental Catering, and we think it is about time you meet the lady who is behind it all. Thanks for sharing, Denise. 1. Are there any cocktail trends that you currently love? As a big coffee lover, I have to say that the addition of ‘java juice’ to cocktails is really resonating with me. Talk about taking something good and making it great!

2. What is your ideal picnic basket? My ideal picnic basket would have a really nice cheese course to start, a savory salmon salad to continue, and a chocolate and peanut butter confection to end on a sweet note.

3. What is something that people don’t know about you? Hmmm...most people don’t know that raw carrots make me hiccup.

4. What do you attribute your success to? Over the course of the years, we have developed lasting relationships with our clients. We don’t see our clients as another name on the calendar but rather as individuals that we have enjoyed getting to know. We are genuinely grateful to be a part of their special event, and I think this translates to the service that they receive.

5. A wedding tradition that you love to see? Even after 30 years in the business, the father-daughter dance is still very touching.

6. Best part of a wedding day? I like the moment that the bride and groom are able to see the reception site for the first time. After months of planning, they are finally able to see their vision come to life and that’s very exciting.

7. How do you unwind? I can’t think of a better way to unwind than with a glass of red wine in my hand and a piece of chocolate in my mouth.

8. Dessert you could never give up? The truth is that I love all things sweet so giving up dessert in general would be a challenge, but if I had to pick one it would be dark chocolate.

9. What would you do if you weren’t in the catering business? Oh gosh. I haven’t really given this much thought before. I think I would be a professional chocolate taster. Is there such a job?

10. If you had $40,900 to spend on one trip, where would you go and what would you do? Anyone that knows me knows that I’m constantly chasing the sun so where ever I went would have to be a sunny location. Cinque Terre in Italy sounds really nice right now. It would be a challenge to spend that much money but I would probably spend it on amazing meals. I might walk into a quaint restaurant and invite some of the locals to dine with me. Actually, it might not be so hard to spend that money after all...Continental Catering, Shewanders Photography, San Diego Wedding Photography, San Diego, Weddings, Wedding photographer, Vendors, Catering

The $40,900 Question: Lisa Lippe-Details Defined

It is always inspiring to see how people use their studies and degrees to make impacts on other people's lives. In Lisa Lippe's case, she took her production background and used it to build Details Defined- a San Diego wedding and event design business. Her careful attention to detail takes your ideas and turns them into reality. Read on to find out more about what is inspiring Lisa and how she got into the wedding and event design business.1. What got you started in wedding and event design?

I worked in Hospitality while studying production for live theater, TV, and journalism. I worked with couples while working at resorts and fell in love with the process. I decided to apply my production skills to live events. I get to apply my story telling journalism background to helping others tell their story through ceremony and celebration and in live events.

2. Favorite part of your job?

Working with people, defining the details and the day it all comes together is like an opening night at the theater in a way.

3. What is something brides should ask about but often don't?

Why certain vendors are referred over others, what makes them good/great, how are they a good fit for them.

4. What has been inspiring you lately?

The clients I work with is where I get my inspiration. Their stories, what they love. The rest comes from time outdoors, and nature, beautiful sunrises. Maybe that sounds cheesy, but Mother Nature has a lot to offer in the area of inspiration!

5. If you could do another job other than yours, what would you choose?


6. Three things you can't live without?

Family, love, and chocolate

7. What summer activity have you been enjoying?

Hiking, driving up the coast, wine tasting, and cooking classes

8. Favorite flavor of ice cream?

Mint and chip

9. If you had $40,900 to spend on one trip, where would you go and what would you do?

Italy, Greece, and Ireland. Meet the locals, learn about the culture, history, culinary, wine, agriculture, landscape, art, local favorite activities.




The $40,900 Question : Jen-Cake

Jen and Kimberly are the owners of Cake, a bakery located in Mission Hills, San Diego. Their talent and fun personalities are just the tip of the iceberg when it comes to this bakery. They take a vision and skillfully sculpt it into a reality. Read on to find out a little more about Jen.1. What is the most rewarding part of your job?

Creating custom designs for clients that are so into it. I like the personal collaboration aspect of it all.

2. What got you started in the baking business?

I was a chef in San Francisco for 10 years and decided to bake bread for awhile. The bakery Also made wedding cakes.  I ended up falling in love with them... They are one big giant pastry.  3. Most surprising client request?

We were asked to make a 7 tiered wedding cake with over 1,500 flowers and jewels-it was over the top. 4.  A piece of advice for somebody going into the baking business?

Really know your craft. Work in a bakery first to hone in on your skills and go from there. 5. Color pallets that you are loving lately?

Metallic and blacks are popping up everywhere this summer. I'm into it. 6. What makes CAKE so wonderful?

We are authentic. We have a happy animals menu along with a vegan and organic menu. We are also able to make designs in white chocolate.  What that means is no fondant.  We design the whole cake with delicious ingredients.  It makes a really big difference. Your mouth will thank you. 7. What do you do to recharge?

Have a glass of Jameson and a nice dinner. 8. Three things you can’t live without?

Analise, Abram, and Dave.  My two children and my husband. 9. If you had $40,900 to spend on one trip, where would you go and what would you do? I would go on a rad trip and send anonymous envelopes of money to people.  I would pay for people's tickets into Disneyland, like "I got your ticket today, I got your ticket today, I got your ticket today." If I had that much money, I would impact as many lives as I could. It would be so amazing.



The $40,900 Question : Ashley Hizer

Ashley is a talented abstract artist living in Atlanta, Georgia. We had the pleasure of photographing her stunning wedding years ago, and her sweet personality is still shining on. When we interviewed, we found out a little bit more about her artwork, what inspires her, and what she would do with $40,900. Check out her website here to view her beautiful work.1. When did you decide you wanted to be a painter?

A: I started making art as a young girl – I’ve naturally always been creating in some form, but I started dabbling in abstract art a few years ago as time allowed, then decided to go full-time the fall of 2013. It’s been one of the most rewarding decisions!

2. What has been inspiring you lately?

A: Life itself inspires me. My husband and marriage, music, surroundings new and familiar (travels, my hometown, San Diego, and where I live, Georgia), architecture, nature, style, other art, the list goes on.

3. What medium do you prefer to do your work in?

A: I mostly work with acrylic paint followed by oils, and just lately I have been adding hints of charcoal, graphite and pastels. I love mixing it up and overlapping textures and colors.

4. Is there a specific color palette that you have been loving lately?

A: I tend to evolve with the seasons, so I’ve been particularly drawn to bright colors and pastel hues. Lots of blues and turquoises, pinks, greens, and peaches.

5. Do you enjoy listening to music or background noise when you work, or do you prefer

the quiet?

A: Music and painting go hand in hand for me. I cannot create without a soundtrack to accompany the process. I’ll often adjust the playlist based on my mood that day, which often impacts my art – lyrics, rhythms, melodies, and all.

6. What do you do to unwind and recharge?

A: I love to go on walks or runs with my husband and Goldendoodle, explore new places, read, listen to music, and eat delicious food.

7. What summer activity have you been enjoying?

A: My husband and I just moved to a neighborhood that has a pool, which I cannot get enough of. I do not know how I survived the humid Georgia summers before!

8. Do you have any advice for aspiring painters who wish to sell their work?

A: I encourage them to go for it, and as cheesy as it sounds, believe in their work, as it takes some time to get the ball rolling. Take advantage of free/almost free sites like Etsy and social media such as Instagram.

9. If you had $40,900 to spend on one trip, where would you go and what would you do?

A: Man, that would be nice! I would definitely get my travel on – namely Italy and Greece, the countries on my bucket list.



The $40,900 Question : Michele from Before I Do Events

One of the many wonderful things about our job is that we get to work with such rad vendors. We interviewed Michele from Before I Do Events, and we got a little insight on what brides should be thinking about but often don't, where Michele draws her inspiration from, and much more. Read on to hear about what has been going on with the lovely Michele lately.1. What are one thing brides do not think about but should?

M: Tip the "little people". We always ask brides to leave us a handful of $5's and $10's so that we can give them out to the rental guys and the people setting up. They work so hard and appreciate the gesture and often work so much harder for you after receiving it!

2. Design style you're currently loving?

M: Romantic, organic, chic-I love the look of spilling bougainvillea from pots or urns. Warm but bright colors. It gives me a deep romantic feel and has a carelessness about it. I love all things organic but I am a wanna-be hippy, so I have to glam it up a bit. That is where the chic part comes into play.

3. Most rewarding part of your job?

M: The end of the night! The look on a brides face is nothing but one of pure joy! I honestly love seeing them partake in one of the best days of their lives.

4. Where do you draw your inspiration from?

M: To be honest, I am boycotting Pinterest. I feel like it does the opposite of inspire. It clogs my brain and totally overwhelms me. If I am overwhelmed, then everything is forced and nothing really comes to fruition. I like to sketch things out. I am not the best drawer, but from a sketch I then have it in my head and can explain the vision. I often am inspired by clothing...the colors, textures, and patterns in them.

5. Three things that make you smile?

M: My kids being crazy and wild (not in a naughty way), a good dinner party, any form of travel or adventure.

6. What do you do to recharge?

M: Some form of a workout (usually spin or volleyball), followed by a massage and then a fully planned out long day at the beach. Food, drinks, the right gear and no kids!

7. Something people don't know about you?

M: I always get confused about the past...I remember things the way I wished it would have happened and always get made fun of because my stories are way off. They often say I live in "lala land", but my version of life is way better that way.

8.  If you had $40,900 to spend on one trip, where would you go and what would you do?

M: This is easy...there are two trips on the wish list right now and one of them does not cost a ton but the other does. With the family we would: do a week on a boat sailing the coast of Croatia, then we would spend a week following the Tour de France while they travel thru the French/Italian alps. Then we would rent a house on the Amalfi Coast in Italy and invite a group of friends to come and join us.

santa luz country club weddings, shewanders photography weddings, rancho santa fe weddings

The $40,900 Question: Sharon Mintz

Sharon Mintz of Organic Elements is always inspiring us with her beautiful work with floral arrangements. We were able to find a little more out about her trip abroad and some colors and ideas she is loving this summer. We love working with sweet vendors like Sharon. Check out her website here for more inspiration.xoxo,


1. Where did you study abroad?

Well, sort of nowhere and sort of Germany. While I was at UCSD, I really wanted to go study in Australia but I didn't think I could take my cat, so I stayed here. Later, while I was waiting for my now husband to finish his Master's degree in Eichstatt, Germany, I decided to go live there for six months. In that time, I studied the floral industry in Europe while taking some German language and ceramic classes.

2. Five things that are inspiring you this summer?

Color, my family, the sun, summer fruit, and our kick ass team.

3. Do you prefer tea or coffee?

Hot chocolate.

4. Something people don't know about you?

I'm a horror movie fiend. No gore, just ghost stories.

5. What is one summer activity that you could do every day?

Snorkel. If we are not visiting family abroad, every vacation I plan is based on snorkeling with turtles and other sea life around the most colorful coral I can find.

6. Beach or mountains?

Beach! Although, the mountains are a close second.

7. What color scheme are you loving lately?

I love the peaches and corals up against blush, but I'm really excited about vibrant colors returning as well.

8. Do you have a preferred season of flowers?

Spring, absolutely spring! I planned my May wedding based on those wonderful flowers being in season.

9.  If you had $40,900 to spend on one trip, where would you go and what would you do?

Well that could take a while, not a problem! Fiji, Bali, Thailand, one big snorkel adventure! Maybe visit some Pacific Islands, why not? And we'd stay in every cabana on the beach I could find. Sleeping on the water makes this Cancer feel right at home.

beach weddings, coronado wedding photography, the del wedding photography, organic elements weddings, florals